know more about the potential that a marketplace
Identify the potential of a marketplace for your brand Choosing your marketplace based on your commercial status and your products is good, but with other indicators, it's better! Indeed, knowing on which marketplace precisely you want to develop your e-commerce strategy is essential! Be careful, traffic cannot be the only selection criterion! For example, you must also look at whether your competitors are there or not. Would you like tocan offer you? Don’t hesitate to get advice from our experts for a 100% efficient e-commerce strategy! #3 Choose your products Then choose the products you are going to launch. And don't forget: work hard to integrate all the information specific to each marketplace. You must create unique and engaging content , and above all not charge lower prices on your marketplace than on your site, at the risk of seeing it gradually empty of your customers.As you see, your products must necessarily be adapted to the SEO constraints Korea Phone Number Data which are often specific to each marketplace. marketplace shopping cart on computer #4 Some of our tips… Remember to get support in configuring the technical solution (flow) which will allow you to multi-distribute your products. Also be aware that implementation takes time , both in terms of configuration and management. Once your products are online, remember to animate them with discount codes, flash sales or even advertising on marketplaces. Without forgetting: being present on marketplaces represents a significant cost .
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Indeed, according to an expert interviewed by the site Les Échos, “sellers pay around 15% commission to Amazon, to which must be added between 10 and 20% for storage in warehouses and logistics of products depending on their size, then possibly advertising costs. In total, Amazon charges between 20 and 50% for this service (...). , the total commissions collected by Amazon from sellers reached $42 billion, for very low costs.” You understand, if you want to do a marketplace, you must do it intelligently and check their profitability (ROI). #5 Marketplace: for what benefits? Knowing how to do it is useful, but knowing why you do it is necessary to ensure the success of your e-commerce strategy.
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