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Predictive analysis will allow AI to make judgments and predictions that until now only humans could make. With predictive analysis, online retailers will be able to trace the path that led the buyer to finalize a purchase, understand whether a product will be discounted or not and predict their propensity to purchase. We can consider Amazon as one of the pioneer companies in understanding and best identifying the products and interests of each customer, a model to follow (but not on the strategic side, where you have to try to defend yourself from Amazon !) and to imitate to adapt to the innovations that AI is trying to develop more and more.
Artificial intelligence in creative marketing With continuous development it is possible to extend the functionality of AI into different sectors. Or rather, it would be right to draw a line between: "extension of functionality" and "replacement". AI, as we Afghanistan Email List already said, is being implemented to such an extent that it is giving rise to some concerns, especially among the protagonists of communication: Will AI replace the work of web marketers and analysts? Probably not, but AI will work alongside digital

marketing to achieve a higher ROI than the competition As regards images, we can cite some practical examples of Artificial Intelligence that is very widespread among apps, such as: EyeEm, a marketplace for the sale and purchase of images taken by smartphones, and Prisma, an app that combines art and photography to obtain shots unique in which creativity and reality merge.
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