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In the article, Topface Media experts recommend alternative methods for promoting mobile apps to the top of search results and share tips on how to use them.
According to Statista , by the beginning of 2023, about 3.55 million apps were available to Android users, making Google Play the largest app store, and the Apple store the second largest in terms of the number of products for iOS, with 1.6 million.
Mobile app development companies are increasingly competing for a place on the digital market every year. Attracting and retaining the attention of potential customers is more difficult, and advertising in stores alone may not be enough to achieve a sustainable result.
Optimization of the application card
The first thing every product owner entering the market can do is to optimize the application cards taking into account the specifics of the app store. But before starting with promotion to a wide audience through optimization in the Google Play Store, RuStore or App Store and other channels, it is important to check the readiness of the product according to the checklist. The specified points are taken into account by the store platform systems during moderation:
the application works without failures;
it is updated regularly;
the application has a high level of UX and UI, that is, a clear and attractive interface design;
excellent quality and sufficient number of localizations (especially important for gaming applications);
rating not lower than 4 and good reviews;
The product is promising from a financial point of view.
Apple's guidelines , Google Play's rules and RuStore's guide set out specific platform requirements for applications before they are published.
how to search for company reviews online
If all criteria are met, you can proceed to ASO — App Store Optimization . Search engine optimization of applications is aimed primarily at improving their visibility in the store.
According to Apple Store statistics, 70% of users search for the necessary applications through queries in the store search bar. This means that in order to increase the number of installations of their service, the brand-developer needs to work with search traffic and stimulate its inflow. ASO will help with this. By constantly optimizing the page and following new trends, you can consolidate the product's position at the top of app stores.
How Optimization Affects App Visibility in Search Results
Adding keywords to the description and title of your app store page makes it more relevant to user queries. Your app will appear more often in search results and will occupy a favorable position on the first page of search results. This allows you to attract more downloads without paid advertising and increase brand awareness.
Optimization stages: name, description, icon
A mobile app store page contains both text and visual content. An ASO strategy involves working with both types. It is important to make texts clear and not overload them with keywords, and visual elements should not contain anything that is negatively perceived or prohibited in the country where you want to launch the product. High-quality localization is needed not only for the app itself, but also for the entire content of its store page: errors are unacceptable here, as they will affect conversion.
iOS and Android app stores have differences in page structure and ranking factors that are important to consider when using ASO. For example: Google Play Store offers a field for a short description social media marketing service indexed by algorithms, which Apple does not, and in the App Store, the content of a long description is not taken into account when ranking; Google algorithms read full keywords in fields, while in the App Store they can be divided, for example, between the title and subtitle. Apple's store ranking factors include: title, subtitle, keywords, rating and reviews, updates, app installs and engagement. Google's: title, short and long descriptions, number of installs and engagement, updates, rating and reviews. The app
title on the page is the most important element of metadata, so the most frequent keywords are placed here. However, they should not be difficult to perceive and look unnatural. Choose a unique name that is clear and logical in terms of the functionality of the service.
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發表於 2024-11-7 13:40:54