This tool has been made

Juthi501

We can decide exactly which data and what parameters will be transferred to third-party servers. We defend ourselves against AdBlocks - the browser interprets our communication with the GCP server as communication with our website, thanks to which third party cookies are defined as first party. Defense against data loss in the cookieless & privacy world – as above. Even though third party data is slowly becoming a thing of the past.

We don't have to worry about it so much if we implement GTM Server Side. Faster page loading time - limiting third-party scripts will mean that our website will not be so loaded. DEFECTS Money - we will not take advantage C Level Contact List of all the benefits of GTM Server Side without using Google Cloud Platform, which is a paid tool. The monthly cost of maintaining a server is approximately $50. However, everything depends on the amount of data processed in GCP.



Difficulty of implementation - while we can handle the traditional GTM ourselves, we may need the help of a specialist when implementing a server container. Especially with assigning the GCP server to our subdomain. As you can see, there are more advantages to this tool than disadvantages. Therefore, there is no point in delaying any longer. The era of privacy&cookieless began with the new year. If you haven't prepared for it yet, do it as soon as possible.