In this example, Dell advertises for the search term "dell computer

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You can make an ad run and say: "I think I like it....!" It's fine, unless the numbers say otherwise. You should always test your ad. You can try two different main variants, the same titles but with different content or the same type of ad but with a different range of action. Testing different variants will help you know what works best. Sometimes, mentioning a benefit of the product will get you a higher conversion rate. Other times, a different title will improve the results. You will never know until you test. And once you start testing, don't "fall in love" with any version of your ad. Once you get somewhere between.

Choose the one that gets the best results, meaning you have Special Data the highest click-through rate, the highest conversion rate, or the lowest cost per acquisition (CPA), depending on what makes the most sense for your business. Don't make the mistake of "falling in love" with your ad more than the results you get. Our recommendation Always test! Once you have a good result for one test, stop the others and change the ad again. Always try to test the ads until you are satisfied with the results. You might be surprised by the fact that this type of testing can ultimately lead to doubling conversion rates and halving your cost per acquisition.







Of people make the mistake of not bidding on their own brand. They assume that since they have classified their own brand, they don't need to advertise it. It is, indeed, a strategy. Another strategy is to realize that if you don't advertise your brand, other companies will. They will use the brand name for an ad group and direct visitors to the ad. You can rank the term organically, but the competition can advertise directly above your result.", even though they have a singular ranking (#1) for the search term.  Our recommendation In many cases, it makes sense to bid the most for your own brand, because the people who search for your company are most likely the ones who convert. You have to make sure that you are at the top in terms of your own brand, which means that you can spend the most in terms of brandHave you ever calculated LTV for your.