Choose your exact query and enter your search

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What you can check on search performance Total number of clicks Total impressions Average CTR Average position You can also check the number of clicks and impressions for each segment below. Query (search term) page Country device How it looks in search date You can check the number of clicks and impressions for each query. The main purposes for utilizing search performance are as follows. Purpose of leveraging search performance I want to know the search ranking of pages for countermeasure keywords. I want to verify the effect after changing the page title. We will explain in detail how to use them based on each case study. I want to know the search ranking of pages for countermeasure keywords. If you are focusing on SEO, you would like to know the search ranking of your page for the keywords you are targeting. Many of the search ranking acquisition tools available in the world are paid ones.


On that point, with Google Search Console , you can check your search rankings for free, although you are limited to Google searches. Otter Even if you say that it will be narrowed down, it is enough because Google has 77.59% of the search engine market share in Japan (Reference: Statcounter Global Stats “Search Engine Market Share Japan Jan – Dec 2022” ). STEP 1 First, click on " Search Performance ". search performance STEP 2 Next, click " +New " and select " Search Find Your Mobile Number List keyword ". Search keyword STEP 3 Select " Exact Query " from the dropdown, enter the countermeasure keyword, and click " Apply ". keywords STEP Four Similarly, after clicking "+New", select "Page" this time. page STEP Five Select " Exact URL " from the dropdown , enter the URL of the page you want to check, and then click " Apply ." Select exact URL and enter URL STEP 6 Now you can see your rankings for specific keywords. Check average position memo The target period is 3 months by default. You can change the date later . Period can be selected from date I want to verify the effect after changing the page title. In SEO, it is important not only to improve search rankings, but also to increase click-through rates.


  


For example, let's say there is a page that is still ranked 2nd in the search rankings but has a hard time getting to 1st place. In this case, if you can increase the click-through rate by changing the page title to an attractive one , you can attract more users even if your page remains in second place. Here we will explain how to check whether the CTR (click-through rate) has increased before and after changing the page title. STEP 1 As before, specify the search keyword and page from " +New ". Specify search keyword and page STEP 2 Next, click on the " Compare " tab under " Date ". Compare periods tab STEP 3 Under " Custom ", specify at least two weeks after the date the title was changed in the search results . Specify for 2 weeks or more STEP Four Now you can see search performance data for each period. Compare performance data For example, in the data above, the average CTR has increased from 2.8% to 4.8%. It is possible to determine that changing the title has improved CTR. Note The ranking may change due to title changes. Changes in ranking will affect CTR, so be careful when verifying effectiveness. Also, be aware that if the number of impressions or clicks is extremely low , it is difficult to use CTR data as a reference in the first place.