According to Gartner

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Sales Finally, it is necessary to measure the purchases made in your e-commerce. The working group will help to better understand the customer's point of view about the service and consumer experience in your virtual store, impressions and what exactly makes a purchase. This data will help you align your e-commerce experience with the expectations, preferences and needs of your audience, and therefore, help you expand your business, increasing sales exponentially. Inbound Marketing Inbound Marketing is a marketing strategy that seeks to attract people's interest in a product or service.


It is a way of marketing that acts directly on the desires and needs USA WhatsApp Number Data of consumers. This technique is based on the production and dissemination of content aimed at the potential customer of your e-commerce. Inbound Marketing allows direct communication with the consumer who is searching for information at various stages of the customer journey. This communication is direct and allows us to establish a lasting relationship with the consumer. More than selling, Inbound Marketing is a good ally for your e-commerce to create links with the customer, be an in the market in which it operates and promote your online business.





Inbound Marketing is a great solution even for the relationship with the consumer to continue after the first purchase, enabling new negotiations and customer loyalty. E-commerce platforms According to Gartner, a technology research and consulting group, there are three types of e-commerce platforms. If you plan to open an e-commerce, it is important to evaluate which of these types best suits your business. Open Source In the Open Source option, you only have to download free software and hire a technician to install and support the system that already comes with the basic functions to allow the operation of an e-commerce.