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Screens and keyboards, and all the technical equipment of PCs, tablets and mobile phones connected to the Internet take on the function of a thalamus, transmitting information for the purpose of participation and, perhaps, action. Aggregators such as the hippocampus allow information to combine from different parts with different media and, thus, to grow and take on depth. Social media plays the role of the amygdala accelerator. They the system's hippocampus, carry and archive speeches and images that support emotions and allow the aggregation of accessible information of facts and documents that can be found and shared in real time.

Facebook, Twitter, chat and rooms make people react in emotional waves , p. But there is a more subtle way to approach the aforementioned unified field, and it is the one outlined by the philosopher and professor of sociology of communication Luciano Florid. Florida seo expater bangladesh ltd elaborates the concept of "info sphere" as the set of technological-IT connections cyberspace and classic mass media. We could talk about the ionosphere as a translation into the digital-media reality, on the internet, and mass media of the "noosphere", another interesting concept for our studies, and developed by Teilhard De Chardin.



The noosphere is precisely a kind of gigantic collective consciousness, or rather the psychic framework woven by human beings. Therefore both that of De Kerckhove and that of Floridi is a way to understand this connection, this reunification of the world and of the human community in an archaic, tribal, "magical" sense and on this adjective we refer to future articles, in which we will clarify in what in practice consists in this return of the magical through the media and some particular types of media . A way that expands McLuhan's work into the world of the internet and social media, a world that for obvious temporal reasons had not been known to the Canadian sociologist.