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Brands incorporate recycled materials into new products to reduce the negative impact on the environment, customers buy quality and long-lasting things, provided they are produced by brands that share their values. During this time, more and more influencers sell products through selfies. As far as our country is concerned, it is increasingly difficult to ignore the huge impact that collaboration with an influencer can have on the success and sales of a brand, and more and more brands are using it. However, as far as recycling is concerned, both the brands and all of us, as a society, still have to learn and work on self-discipline  Discussions about sustainability take place more and more often online, for example plastic straws that pollute the oceans being one of the topics of the summer, when several US cities banned them. Searches for reusable metal straws increased 205% from March to August in the US.

This current was also felt by us. In Cluj, for example, for some time there have been places where if you order a cocktail, it is brought to you without a straw.  experience: drinking a mojito directly from the glass  Other topics of discussion that are expected to continue in 2019 are: bioplastic and the Phone Number Data removal of carbon dioxide , durable goods , freeganism (an ideology focused on reducing consumption and reusing products), sustainable fashion (a production and consumption system that does not have a negative impact on the environment). Millennials and Gen Zers are growing up thinking of themselves as brands, using social media to promote their identities, and finding ways to monetize that.



It will be interesting to see what happens in the future. Already the micro-influencers / nano-influencers are becoming a threat to the big influencers, because although their audience is smaller, they have a greater engagement (this is easy to see in the Romanian market as well). 3. Entertainment There are more and more formats in which we can consume content , such as speakers with voice interaction like Amazon Echo, new streaming platforms - like Twitch , or ASMR (Autonomous Sensory Meridian Response) videos - people talking in whispers or they make various sounds that are supposed to cause pleasure.