The key problem our products solve is generating

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How to develop a B2B marketing strategy? 1. Use market analysis to determine your positioning Who are your competitors? There's none? If you really think this is the case, that should sound alarm bells. This means there is no market for your product or service, the market is not developed enough, or you think your "unique" market position means you won't have any competition. Let’s take Plezi as an example: “France’s proprietary B2B marketing automation and inbound marketing tool”.



We may think we are unique, but that ignores all tools that are deutschland phone number non-proprietary and non-French. Our potential competitors are not just other marketing automation tools. They also include tools for email marketing, lead scoring, tracking, social media, landing page creation, and more. We can go further.  more revenue while reducing customer acquisition costs. But potential customers of our products may decide to make outbound marketing the focus of their marketing strategy. We need to take this into account when analyzing the competitive landscape.




Market analysis is crucial if you want to find so-called "blue oceans." This includes moving away from the typical rhetoric used by your competitors and positioning your brand through differentiation. You might also call this discovery a “competitive advantage.” Because unfortunately (or fortunately?), competition is normal in the business world. Potential customers need to quickly understand how one product or service differs from another.