Nonprofit organizations On the other hand

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Meanwhile, for any company, and especially for large and influential companies like Amazon, the results of social impact on business needs are structural and generate some return. In my analysis of the situation, while the AmazonSmile program does have a social impact, it may not be generating meaningful change or return for Amazon. Why do I see it this way? Here are the questions I ask myself: Can the AmazonSmile program increase a company’s sales just by the desire to donate to a cause? Probably not.

Is AmazonSmile easy enough to exist with low efforts? Again, probably not. The company needs to put money and resources into the program, including making the system work, offering support to nonprofits and consumers, allocating resources, and of course, making a huge Algeria WhatsApp Number marketing effort to make the initiative well-known and useful. Are the results and investments achieved for the nonprofits aligned with Amazon’s impact areas? In some cases yes, but in this program, Amazon is offering general support and doesn’t work with specific business purposes and causes.



Some nonprofit organizations defend the importance of AmazonSmile. For example, the SquirrelWood Equine Sanctuary has received around $9,400 and claims that it has made a huge difference. The Cat’s Meow, another organization, has received around $4,000 in donations over a few years and it has covered expenses when donations fell short. Although the reactions of nonprofit organizations supported by AmazonSmile are understandable, being partners with a large company can make a difference not only in terms of donations but also in terms of visibility and strategy for the third sector. It’s time to recalculate the route to social impact AmazonSmile is definitely a program that impacts and helps nonprofit organizations.