Online marketing managers also often develop

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An online marketing campaign is nothing more than a bundle of online marketing measures with a set period of time and a common goal (such as increasing brand awareness or a company's sales figures). Online marketing campaigns can be channel-specific or cross-channel, so online marketing managers must be familiar with the different disciplines of online marketing. This includes, among other things, the support of website projects such as the (re)launch of websites, blogs, online shops or landing pages as well as their technical and editorial maintenance.


The conception and implementation of measures in search engine optimization (SEO) or the HK Phone Number control of search engine advertising (SEA or PPC) are also important areas of responsibility for an online marketing manager. The creation of editorial plans and the management of internal or external editorial, production and creative teams for online media, such as blogs, social media and newsletters, are also part of the job description.  and place advertisements on social media, as on Facebook, Instagram and Co. it is almost impossible to achieve the goals of an online marketing campaign without using advertising budget. When designing and measuring the success of online marketing measures, it is also crucial that online marketing managers regularly create competition analyzes and performance reports.




What are the tasks of an online marketing manager? The responsibilities of an online marketing manager are broad and include strategic tasks, creative tasks, editorial tasks and technical tasks. Depending on the size of the company or agency, team structure and the importance attached to the topic of online marketing, the tasks can be more strategic or more operational. Online marketing managers can be specialists, but also managers. The difference is that the latter also have personnel responsibility - i.e. the task of leading and developing a team. In addition, the tasks and everyday work of online marketing managers differ depending on whether they work in an agency or for a company.