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Our list is going to be Zoomph. A screenshot of Zoomph's homepage Zoomph’s platform aims to measure the value of the online world while improving the digital marketing strategy of its clients. In fact, the tool provides solutions for two platforms. On one hand, they deal with media valuation. On the other hand, they focus on consumer insights. The premium dataset they use promises successful business decisions that derive from image logo and brand name detection. At this point, the previous process of PR clipping has become automated audience behavior and social media monitoring.
Zoomph features While half of Zoomph’s functionalities focus on media consumption and value, there are many consumer research features, like: Consumer insights M+ social profiles for audience understanding Unique audience building Audience segment benchmark Customizable industry reports Sponsorship value Saudi Arabia Phone Number measuring Zoomph pricing Unfortunately, Zoomph doesn’t provide visitors with pricing information for its services. If you want more details about the tool’s initial and additional costs, you can contact the Zoomph team. Tool #: BuzzSumo Lastly, our final suggestion is BuzzSumo, one of the largest indexes of social data. A screenshot of BuzzSumo's homepage BuzzSumo is an all-in-one content strategy marketing tool that measures your content performance and offers valuable insights for presence improvement.
Not to mention that the results are coming fast and effortlessly. Furthermore, BuzzSumo is a content research tool as well. To clarify, it’s not known for deeply analyzing and understanding each audience segment. However, it’s more than sufficient if you want to build custom audiences fast, based on shared content across the web. For example, you can perform a query for the term “media consumption”. Firstly, you’d be able to view articles that mention it. Secondly, you’d find people who shared those articles on Twitter, Facebook, etc. Thus, a new custom audience would be built.
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