How to advertise a hotel or motel

rabiakhatun

Travelers want to find a hotel through a search engine before they go on a trip. Search engine promotion raises the site in search results and makes your hotel accessible and visible in popular search engines. At the same time, high competition in the hotel business gives an advantage to those who use additional Internet marketing tools and hotel website advertising, which we will tell you about below.

Contextual advertising of the hotel
Setting up contextual advertising in Yandex.Direct or Google Adwords will help your potential client in the search and will bring only interested visitors to the hotel website. This offer is especially relevant for hotel complexes with the possibility of holding conferences, ski resorts, country hotels, resort regions, increasing demand in the off-season and seasonal periods.

How to advertise a hotel on social media
Fast information exchange, accessibility at any content writing service time, opinion leaders and authoritative reviews of people you know – this is what attracts people to social networks. Are you still not on Instagram or Facebook? It’s high time to get a page there, share updates, discounts, special offers, new opportunities and services.



Many have already seen the benefits of social networks for doing business and are actively using them. The "selfie generation" can help you promote your offer by advertising something unusual in your hotel. A special selfie zone will attract attention and increase the popularity of a small hotel or will be an excellent advertisement for a new hotel. People love to share information about something interesting, new and unusual.

Hotel Advertising Example on Instagram

Hotel advertising example on Instagram, page of the hotel "lavicon"

Add your hotel to the travel aggregator
An effective way to inform about yourself is through travel aggregators and hotel directories. Users like to receive information in comparison, read reviews, find everything in one place. This is your additional advertising of the hotel on the Internet. It is suitable for hotels of different specializations, sizes and locations.

Check out the recommendations of the services and stay active on well-known aggregators booking.com, .hotels.com and others.