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With them, it is possible to define the target audience and develop the buyer persona more precisely so that marketing communicates better with consumers. The customer database is also essential for marketing automation . The data powers automation tools, which create automated tasks, such as sending email marketing and creating personalized e-commerce showcases. In this way, it is possible to scale customer relationship actions, with greater efficiency and personalization.


In addition to marketing, the customer database also serves sales and customer service teams. Salespeople have rich information to approach leads and prospects on a more informed basis, with Email Marketing List  the aim of analyzing their needs and delivering the solutions they need. Meanwhile, customer service has easily accessible information about the customer'sand interactions, so it can offer agile and efficient support . What should a customer database be like A customer database can be made up of information from different sources, such as online questionnaires and social media tools.





The important thing is to concentrate this data in a single tool, so that it is agile and functional for the brand's strategies. For the database to fulfill its function in the management of the company, it needs to have some essential characteristics. We made a list of the main ones here: Access to data must be simple and agile, on any device.