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Just please, do not write in the report that the task, as every month, will be to take care of the GSC, because this is a standard task - you need to be brave and really write down what will be monitored in the GSC, or do not write it and always include information about the GSC in the report (although not always something interesting is happening there). You can also compare month to month, attach reports in CSV files so that they can be compared retrospectively (GSC only has data for the last 90 days - you simply have to archive the rest yourself). Google Analytics analysis In every SEO report I send to clients, I always include a few screenshots from Google Analytics.
In this part, I try to briefly describe what changes occurred in the form of organic traffic obtained compared to the previous month, : How many sessions were generated by users What was the Phone Number List number of new users What was the bounce rate? How long was the average session duration? In addition, I also include brief information about what influenced the increase or decrease in organic traffic. For better data visualization, I recommend using the recently released Google Data Studio tool. We are able to attach data from both GA and GSC to the report in a very transparent manner.
It is also good to discuss this issue: why it increased, why it decreased, what the conversion was, what goals were achieved. Here it is worth referring to the previous months and writing whether there is a general trend. If the client is not familiar with GSC and GA, it is worth conducting a short training. Sometimes you can offer (which is done for large clients) training in Google Analytics (either at the Analytics Academy or at Socjania ). Report with links obtained to customer websites Probably the biggest secret in every SEO report. Agencies and freelancers do not always want to reveal themselves in reports.
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