We were always experimenting

shamimhossain4

editing experiments you might want to try Published: 2020-12-22 Editorial-Experiment-I want to try itIn the early days of CMI, . OK...sometimes "experimenting" was code for "I don't really know what we're doing, but let's try this..." As our business matures, we'll figure out what works. , and focused more attention on putting processes around them to make them the most efficient and effective possible. But just because you have a better understanding of what works doesn't mean you should stop trying new things. That's why our editorial team is running some experiments this summer. We want to take you on that adventure. Our goal is to clarify what's working and what's not, and ultimately help you with your content marketing efforts. But first, the story Before we look at the upcoming experiments, we wanted to share an experiment we tried – with amazing results. About 18 months ago, I decided to republish some of my high-performing blog posts.


Our hypothesis was that no one could read everything we published when it was published. And new subscribers may not be digging what we've already created. In addition to publishing new posts, we wanted to see how people reacted to our best posts. We may  Special Database update these posts based on current information or new examples, but other posts will be republished with few changes. I'll be frank. Many people on the team thought this wasn't a great idea. They hated the idea of ​​us not publishing something new. And we've had people outside of CMI express the same assumption, as exemplified in this email excerpt from a contributor. “I think something fresh, new and original is much better than re-doing the same piece” But what do you know No one complained about not getting new content every day. And we don't make it a secret. We include special logos on all these posts, depending on popular demand. Difference - Content - Content Marketing Also, republished posts work the same whether the changes are minimal or significant. Republished posts are typically some of the best-performing posts each month, generating high subscriber, traffic, and social share metrics. email protected Republished posts are usually the best posts of the month, says MicheleLinn.






Click to Tweet So what else can I try that might go against popular opinion Or what can you do to shake things up a bit Here are some of the things you'll see this summer. Hand-picked relevant content: How to give your best blog posts new life even when your URLs don't cooperate 1. Cover event sessions more regularly Over the years, we've tried many different methods to cover the expert insights provided at Content Marketing World and Intelligent Content Conference sessions. Live blogging was a stressful failure. Curating other people's coverage was time consuming and it didn't really help our mission. The current strategy is to cover sessions on an ad hoc basis. Some things we learned: Having our editorial team write lessons from your sessions is usually an effective way to mine topics that other writers may not have covered. You can