Enlarged accordingly, and the user time

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Should be made in advance. Of course, everyone has a way to communicate with strangers to distance, which can be freely played. The key is to make the atmosphere of the interview easier. There is a famous saying in the real target product industry called "Don't listen to what the user says, but it depends on what he does." Because no matter what you say, the body is always more honest. The specific operation in the interview can set a goal for the user to let him truly use the product to complete this goal. In this way, some unexpected operations may be observed, and some valuable information can be obtained by further questioning,

and this information cannot be talked directly. For example, I encountered an aunt during the investigation and asked her what she was missing in the past two days. She said that she lacked soy sauce, and I asked Argentina WhatsApp Number her to place an order to buy one and show it to me. Then I observed that she bought the details of the product from Haitian Saka and bought the settlement page immediately, but I was surprised to click back. Then he asked her, "Didn't you want to buy raw soy sauce, why did you return?" She told me that she wanted to add this product to the shopping cart first, and then look at the raw soy sauce of other brands. . Later, I looked back at this video,





and carefully observed the product details page, and found that it was likely that the visual to buy the button immediately was too enhanced compared to the shopping cart, which caused the user's mistake. If you do n’t set the goal of buying soy sauce for my aunt, I may never observe the scene of her wrong operation, and I will find this design problem. Observe more, and less guide me to find an interesting phenomenon during the research process, that is, as long as it is guided, the user will end up. The so -called guidance is the process of we speculating with the user