But in the real keyboard customization circle

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These "keep away from strangers" settings have become a catalyst for the brand, attracting the first wave of fans through "similar smells". For example, Numiao Technology is a high-premium technology hardware brand targeting high-end enthusiasts and serious technology players. From the product level, it has built high barriers. For example, the Cyberboard keyboard has almost inscribed "Keep strangers away". on the product. Ordinary people look at this model, which only has a base, no shaft body and key caps. It costs more than 3,000 for one model, which is crazy. , after thinking about it for a while and understanding the workmanship and configuration.


I felt that only buying it for 3,000 was too kind. As a result, the product sold out immediately upon launch. (2) Set a high threshold—enter the circle on tiptoe Luxury goods, luxury hotels, and high-end restaurants, in addition Cyprus Mobile Number List  to using brand style and tonality to create the perception of "keep away from strangers", will also set artificially high thresholds - for example, last year, LV defined people with an annual income of less than 3 million as "no income" group". In addition to maintaining the tonality, more importantly, doing so increases the "sense of yearning" at a level lower than the target consumption level - the implicit.





Psychological assumption is that people hope to be rejected from the "strangers" ” to “acquaintances” who have entered the brand consumption circle, so it can stimulate the desire to buy. (3) A true and frank persona—doing something and not doing anything Many small but beautiful brands, such as hand-made low-calorie food, often write a sentence in the store: "Not in line with public taste, low-calorie, don't expect too much, very ordinary" Some are even more "extreme" - "There are many negative reviews on Xiaohongshu, so it is recommended to be cautious when placing orders.