Are decisions made topdown or are local marketing

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You will also have to take into account the substantiation, that is, you will need reasonable evidence to support the claims of your products or services. . Establish communication methods between markets and teams mimithianVHQcweuAunsplashCommunication can mean the difference between successful global expansion and total failure. There is often friction between local teams and those in new markets or headquarters. Whether it's implementing new processes, balancing workloads, or even changing internal hierarchy, adapting your strategy will inevitably involve adjusting your communication methods.

Following the guidelines for Marketing and Sales alignment will help you in this process, such Bulgaria Phone Number List as enacting service level agreements, assigning responsibilities, scheduling consistent meetings, and conducting training. You can also ask yourself the following questions Which stakeholders have a voice in marketing campaigns, ideas and decisions?  teams listened to? What teams or departments should work together? Are you listening to feedback from your sales and service department? Remember that, while a global strategy can influence high-level decision making, lower-level local teams, such as sales and customer service, should be consulted to provide information about customers, opinions, local cultures and markets. Poor communication will lead to dissatisfied or overworked teams, wasted time and resources, ineffective campaigns, lack of brand consistency, etc. .



Be culturally relevant and visually appropriate It is important to carry out an extensive cultural study before launching your brand in a new market. Concepts, words and images intended to provoke a certain reaction in your target audience may not be perceived in the same way in all countries or regions. Factors such as history, politics, religion, humor, gender equality and social codes will determine what is acceptable and appropriate. Let's look at an example the Mr. Clean ad for Mothers Day. mr clean regional marketing strategy global mistake This ad implies that a woman's real job is cleaning the house.