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What changes between Universal and GA4?Let's get straight to the point: you might be wondering why you should start using GA4 and what benefits you can get. Let's start from the first real change: in GA4 you will no longer have Views but only.

Properties, and it will be possible to manage multiple data streams for each Bolivia WhatsApp Number property.Furthermore, forget about objectives, conversion management changes completely, moving to a much simplified model compared to its predecessor. is represented by predictive custom audiences.Having said that, let's look in detail at the main differences between GA3 and GA4.The data model in GA4What the hell is the data model .

We're simply talking about how data is handled and what will change from Google Analytics Universal and GA4 .While the Google Analytics Universal data model was completely based on sessions, that of GA4 will be based exclusively on Events.To be clear, sessions are simply the groups of interactions a user makes over a specific period of time when browsing your website.Within a session it was possible, with Google Analytics Universal , to track and measure how users interacted and what actions they performed within the website.