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Google Postmaster tools Google offers its Postmaster by Gmail tool to senders who want to track data relating to Gmail emails. The site provides data on IP reputation, domain reputation, Gmail delivery errors Measure your sender reputation with Google Postmaster . Microsoft SNDS Like Googles Postmaster Tools, Microsoft offers a service called Smart Network Data Services SDNS. Among the data provided is your IP address reputation, the number of Microsoft spam filters you dont bypass, and your spam complaint rate. Thanks to this tool, and the previous one, you have a daily evaluation of your reputation. Measure your sender reputation with SDNS .
Postmark Postmark analyzes the content and headers of your messages. These two Albania WhatsApp Number elements play an important role in your sender reputation. This tool therefore allows you to identify errors that potentially hinder your score. Track your sender reputation with Postmark What factors influence your sender reputation? To determine your sender score, several factors are taken into account by ISPs The volume and frequency of sending emails ISPs are on the lookout for suspicious activity such as irregular spikes in sending volume. To maintain a good sender reputation, send small series of emails several times a week rather than one mass send.
One solution is to segment your mailing list to send small campaigns that will be better targeted. A practice with double benefits you limit mass sending and increase your conversion rate thanks to content that is more relevant to your audience. Two positive signals for ISPs! If you send emails via a new IP address, your sender reputation is still low. Prefer to split your sendings over several hours, or even days, until you have a high score. Reporting as spam Spam reports negatively impact your score. If too many recipients click report as spam or otherwise complain to the ISP, your sender reputation plummets!
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