My locations”- Good if you’ve got brick and mortars.

mdimranhasan109

Advanced Search” button beneath the “Targeted Locations” field, prompting a submenu of nested submenus. This is where radius targeting (a fantastic tool for honing in on hyper-specific geos) lives. I’m not going to go into radius targeting too much since it’s already pretty widely used. Instead, of “Radius Targeting” called “Location Groups.”demographic targeting in adwordsIs this your ideal demographic? Find them without wasting spend using income-based targeting.

Protip Use radius targeting to create a literal target on your map and Greece WhatsApp Number Data adjust bids with the same sort of tiered strategy you’d use with keywords. I once had a limousine company client who would adjust bids in his call-only campaigns WAY up around airports. He’d decrease bids by 25%, 50%, 75%, etc. the further away from the airport the radii got. Super effective.)Anyway, in the “Location Groups” tab you’ll find three different options:“Places of interest”- Eh.““Demographics”- We have a winner!This demographics tab focuses on just one thing.





approximate household income.When is it useful?When isn’t it useful?! (Answer: when your business isn’t located in the United States.)According to Google, income-based location targeting is “based on publicly available data from the US Internal Revenue Service (IRS), advertisers are able to target ads to certain areas according to their average household income.”When you created a model of your ideal customer, average household income was probably something you considered. It’s part of how you determine what you sell and how you sell it.