Audiences are on the move looking for answers and advice from people they trust. Theres a lot to unpack here. From AIs next content superpower to keeping up with the shifting use cases for social media these seven content marketing trends will have you ready to tackle what has in store Marketers will get intentional about using AI Personalization becomes AIs new superpower You wont need to label your AI contentbut it better be good Search shifts to social media platforms The demand for video content continues to expand will be the year of the employee ambassador Well see a return to some content marketing basics content .
Marketing trends Lets take a closer look at the top content marketing trends to know for and explore ways you can prepare to take advantage of each one. Marketers will get intentional about using AI Most marketers say theyve at least tried Laos Phone Number DataAI at work. For the last couple of years though many of us simply poked at our AI tools with a stick to see what they could do. The caution was warranted. Early experiments to game search engines had some nasty outcomes. Like the SEO heist that briefly gained but ultimately lost hundreds of thousands of monthly views after Google put the smackdown on the AIenabled scheme. Content marketing trends screenshot of tweet from Ross.
Hudges SERPhacking shortcuts wont cut it in Source Google isnt antiAI contentwhich well talk about in a bit. But search engines know readers are savvy enough to sniff out copyandpaste posts. There are lots of less seedy ways generative AI can help you create better content. In well see content teams become deliberate about testing AI tools and applying them in creative ways. For example the team at Calendly held a weeklong AI Summit to figure out what tools and use cases made sense for them. Content marketing trends screenshot of a linkedin post from Emily Lentz of Calendly Deliberate cooperative teamwide experimentation will be how many of the best marketing
發表於 2024-3-11 18:08:29
