Changes to the content or structure of the website. What else could it point to? Check! CONTENTS Bounce rate what is it and when should you worry? Bounce rate and session duration How to lower the bounce rate? Learn proven methods! Find out what bounce rate is and keep your finger on the pulse! Bounce rate is a value that provides information about pages where users did not perform any additional action they just left the site immediately. As you can read in Google's guidelines:
Specifically bounces include sessions in which only one request to the Analytics server is made such as when a user views a single page on a site and then leaves the site without making any other requests to the Analytics server Australia WhatsApp Number Data during that session . The bounce rate is measured by dividing the number of people visiting only page by the total number of all sessions on the website. Theoretically a high bounce rate is not a good sign for your website . It may mean that the content there is not very interesting and does not contain things that are of interest to the recipients. In practice the answer is not so simple. A lot depends on the type of site. For news sites or blogs a high bounce rate shouldn't be a cause for concern. Internet users are often looking for specific information and when they find it they leave the website.
The situation is different in online stores where the situation may be interpreted differently. Sometimes customers only want to know the price or specific product parameters . However sometimes the website is poorly designed and users have problems completing the transaction. Then you need to implement changes and optimize the purchasing process. Read also: Following the customer or leading the way? BB Customer journey new times new challenges Bounce rate what is it and when should you worry? Bounce rate is a parameter that depends on many factors. The indicator is influenced by among others: technical problems underdeveloped UX unhelpful content. Analysis conducted by Rocket Fuel shows that .