Popularity of WhatsApp in Brazil

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Several surveys make clear the popularity of WhatsApp around the world. The most recent indicated that the messenger is the application that Brazilians open most throughout the day. According to the “Panorama” study, carried out by the website Mobile Time in partnership with the research solutions company Opinion Box , the APP led handily, totaling 54%. In second place is Instagram, with 15%, followed by Facebook, with 7%. The podium is made up only of applications from Meta, formerly Facebook, which was founded by Mark Zuckerberg. YouTube took fourth place, with 2%, while the “Other” category took the remaining 22%. Still according to the survey carried out in December 2021 with 2,036 people who have smartphones, when it comes to applications in which Brazilians spend more time throughout the day, WhatsApp also comes out ahead , with 33%. He is followed on Instagram, with 27%, according to the survey. Next is Facebook, with 10%, and YouTube, with 7%. Other social video networks also appear in the ranking, such as TikTok, which made 3%, and Kwai, with 2%. Twitter appears with the same 2%. In this category, the “Other” option accounted for.

The research also looked at the presence of applications on the main screen of smartphones. It is worth noting that the main screen is considered the one that appears immediately after turning on the device. In this sense, WhatsApp was present on 54% of the devices' main screens. The number represents stability when compared to the previous 12 months. On the other hand, a reduction in the presence of Instagram (42%) and Brazil Phone Number Data Facebook (37%) was identified compared to the previous year. At the time, the applications registered 45% and 43%, respectively. The applications from Nubank (( fell and Banco do Brasil's (9%) remained stable. WhatsApp as a tool for sales and company communication The presence of WhatsApp in the daily lives of Brazilians highlights its importance for companies as well. Being on the platform is essential for doing business, communicating and establishing relationships with customers these days. If your company doesn't yet use WhatsApp as a business tool, check out WhatsApp Business, the business version of the app. With it, you will have a series of resources aimed at building customer loyalty and creating new sales opportunities.



What is WhatsApp Business? WhatsApp Business is a free application created in 2018 to meet the needs and facilitate the work of companies within the platform. The idea is to simplify the interaction between businesses and customers through a series of resources. Available for both Android and iOS, WhatsApp has a series of advantages for businesses. You can, for example, enter a series of specific information about the company, as well as automate, classify and quickly respond to messages. All this, in addition to the tools already known from the original version of the app, such as sending and receiving text messages, voice messages, videos, images and files. Invest in chatbot technology and integrate one into your WhatsApp business account As we saw here, WhatsApp represents a great opportunity for sales and communication for companies. Therefore, if you want to expand your service and improve your sales through the most popular messaging application among Brazilians, technology will play an important role in your strategy.