Characteristics of a good User Persona

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User Personas also help prevent common design mistakes  Self-referential design . This happens when designers design as if they are making the product just for themselves , when in reality the target audience is quite different from them. Design for elastic users . An elastic user is a generic user that means different things to different people. Designing for an “elastic user” occurs when product decisions are made by different stakeholders who can define the “user” according to their convenience.


It's worth mentioning that while User Personas can help designers ID Number List prioritize features, they can't be used as the only tool for prioritization; The needs and objectives of the company itself must also be taken into account . UX designers must find a proper balance between the needs of the business and users to create a harmonious solution. Communicate research results Most designers work in multidisciplinary teams that have members with different knowledge, experience, and points of view. All team members must be on the same page in terms of design decisions .





Personas encapsulate the most critical information about users in a way that all team members and stakeholders can understand and relate to. While it's easy to select a set of user characteristics and call it a persona , it's difficult to create User Personas that are truly effective communication and design tools. Here are some characteristics of a correct User Persona Personas are not fictional guesses about what a target user thinks. Every aspect of a person's description must be linked to real (observed and researched) data. Personas reflect real user patterns , not different user roles.